UK Sport
We are working with UK Sport on an internal podcast that focuses on sharing good practice amongst the UK’s elite sporting federations, in an effort to ensure every penny spent on Olympic and Paralympic sport before a Games is well spent! Presented once a month by deputy CEO Simon Morton, it has various guests sharing their expertise and knowledge.
Previously, we worked the comms team on a special episode of the podcast and shared the story to commercial radio across the UK. Making Live Sport Matter reflects the UK’s ambition to maintain its reputation as a world-leading host nation of world class sport. We attended the media event at the London Stadium, interviewed deputy CEO Simon Morton and Head of Major Events Esther Britten, produced a podcast and syndicated the audio for coverage that same day!
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