GB Snowsport

We worked with GB Snowsport to deliver seasons of podcasts dedicated to telling the stories of British snow athletes in the run up to the 2026 Milan-Cortina Olympics & Paralympics.

We’re all about helping organisations to reach new and different audiences. Chris Scott, Head of External Relations at GB Snowsport says

“Can’t speak highly enough of the work Anything but Footy do. Many of us in sport bemoan the challenge of getting authentic, external media and storytelling space amid the noise of the biggest sports; AbF are a big part of the answer. The work they’ve done over the past two years to bring GB Snowsport stories to life has been game changing. If you’re a sports rights holder, and you’re curious, I’m more than happy to extol their virtues!

Team GB named 20 ski and snowboard athletes - we featured half of them - including a special on teamwork - by the first ever British Olympic gold medalists on snow - Charlotte Bankes & Huw Nightingale!