Winter Olympics & Paralympics
The Milano Cortina 2026 Winter Olympics and Paralympics returned to a European time zone for the first time in two decades. It was the first time the Winter Games had been staged over two main locations with Milan and 1956 hosts Cortina d'Ampezzo. Anything but Footy was there throughout, from the build up working GB Snowsport to tell the snow stories of their stars, to being on the ground in Milan and Cortina covering the Games for our clients talkSPORT and Paralympics GB!
Our coverage across 17 days of the Olympics and 10 days of the Paralympics resulted in a 500% increase in listening to our special ‘Milano daily’ podcasts with more than 100k impressions on social media each month, through reels and updates.
LISTEN to some of the daily pods! :
The Paralympic Winter Games we worked with Paralympics GB directly and syndicated the content and audio we gathered to commercial radio stations across the UK. This brought the biggest British Para sporting stories to life, and into the homes, of listeners directly - with one interview with us!
Have a listen to some of the coverage:
We also reported live from Milan, into shows on the likes of BBC Radio Scotland and Times Radio, on the breaking sports news and other talking points of the games - like the controversy of the ‘double touch’ in men’s Curling!
