We brought the rights opportunity to Times Radio and helped to broker a long-term deal. We produced 20 on air preview packages and long form interviews for the radio station. We created the opening audio montage which was voiced by John Pienaar and then Michael provided the commentary for both the men’s and women’s races. We also booked both the key pundits – Olympic Rowing & Boat Race Champions Imogen Grant & Charlie Elwes to appear on the first ever sporting event broadcast live on Times Radio. The station reported a 25% rise in listeners on their usual Saturday afternoon audience showing once again live sport and Anything but Footy’s production of it is a winning combination for commercial radio in the UK!
The 2026 Women’s Boat Race
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